Berkley Flicker Shad Size 7 Lure

Berkley Flicker Shad Size 7 Lure

The Berkley Flicker Shad 2.75" 1/4 oz | 7 cm 7 g Lure is built around a realistic baitfish profile with a tuned diving lip that allows it to reach approximately 11–13 ft (3.5–4 m) when trolled, making it a staple hard bait for structure and breakline fishing. Its unique rolling and wobbling “flicker” action imitates a fleeing shad, while the internal weight system promotes long, accurate casts and stable tracking at various speeds. Outfitted with sharp Fusion19™ treble hooks and available in multiple match-the-hatch colors, this crankbait is individually tank tested to ensure it runs true straight from the package. Whether you pull it behind planer boards, flatline troll, or cast and retrieve along rocky points, it excels at targeting walleye, smallmouth bass, and pike in clear or stained water.

Key Features

Realistic Shad Profile: Matches natural forage fish in size and shape
“Flicker” Rolling Action: Tight wobble and flash that trigger reaction strikes
Trolling & Casting Versatility: Effective behind planer boards or on a straight retrieve
Tuned Diving Lip: Reaches mid-depth zones ideal for walleye and smallmouth
Fusion19™ Treble Hooks: Sharp, reliable hookups on light bites
Match-The-Hatch Colors: Wide range of patterns suited to Quebec waters

All Technical Data

Lure Type: Crankbait (shad-style hard bait)
Lure Length: 2.75" (7 cm)
Lure Weight: 1/4 oz (7 g)
Buoyancy: Slow-rising, floating crankbait
Diving Depth: ≈ 11–13 ft (3.5–4 m) when trolled
Body Material: Hard plastic body with internal weight system
Hooks: Two #6 Fusion19™ treble hooks
Target Species: Walleye, smallmouth bass, northern pike
Technique: Trolling or casting with steady or stop-and-go retrieve
Lure Category: Hard Baits
Colors: Available in multiple colors

Why Choose This Product?

The Berkley Flicker Shad 2.75" 1/4 oz | 7 cm 7 g Lure is a proven walleye crankbait that combines the right size, depth range, and action to consistently produce fish. Its tight flicker, reliable diving behavior, and razor-sharp hooks make it a go-to choice for trolling open basins or working structure when you need a compact hard bait that simply catches more fish in Quebec conditions.